Click to call Raul Gonzalez, a Mobile First Website Designer and PHP Developer in Dallas, TX Website audit of your company

WEBSITE AUDIT TEMPLATE ©

This is an example of an audit that I performed on a website from a local business here in the Dallas Fort Worth Metroplex. Because of the sensitive information contained in this audit, the name of the business and website URL is not being disclosed to protect their privacy!

Introduction

I conducted a FREE audit of your website to determine if your website was optimized for speed. My analysis shows that your website has the following issues:
  1. Your website is exposed to hacking vulnerabilities because the WordPress software is not current!
  2. The server is not configured properly impacting the speed of your website.
  3. Web page and Menu configuration issues allowing Smartphone visitors to not being able view the content of your website properly.
Please take the time to review these issues and determine if my analysis and recommendations can add value to your business!

DETAIL INFORMATION ABOUT YOUR WEBSITE

Technology Profile
 
✅ View Profile
 
WordPress Theme
 
✅ WordPress Theme Profile.
 
Hosting Profile
 
✅ Who is hosting your website.
 
Google Analysis Report
 
✅ Review Google's Analysis of your website. Print and save this pdf file on your computer. I will explain more about this topic later.
 
GTmetrix Performance Report
 
✅ Review GTmetrix Performance Report of your website. Print and save this pdf file on your computer. I will explain more about this topic later.
 
Screen Size Test
 
✅ Review the screen size test emulating an IPhone 5. Scroll down the IPhone 5 screen and you will see some of the issues. I will explain more about this topic later.

INITIAL ASSESMENT

The technical description of your website is a "Responsive Website using a WordPress Content Management System (CMS)". Most business owners usually do not really care about this categorization, terminology and technical jargon. All that they care is that the website is functional and looks good to the eye.

Let me make a business case to you as to why you should care if your website uses a Content Management Systems (CMS)!

If your website uses or you are considering building or upgrading a website that uses WordPress, there are a few issues and risks that you need to consider: Now that you know the facts, there is one question that a business owner needs to ask. Do you accept the security risks associated with having a WordPress website?

ISSUES REQUIRING IMMEDIATE ATTENTION

I am not expecting you to understand these technical terms and topics!
Your website is exposed to hacking vulnerabilities because the WordPress software is not current!
 
THIS IS AN ACTION ITEM THAT SHOULD NOT BE IGNORED!
A scan of your website shows that your WordPress software needs to be UPDATED. Feel free to run this scan regularly!
✅ ACTION ITEM: Ask the organization or person that created your website to upgrade the WordPress software as soon as possible.
 
Need To Monitor HTTP Error 404 Conditions
 
THIS IS AN ACTION ITEM THAT SHOULD NOT BE IGNORED!
Your website DOES NOT HAVE a HTTP Error 404 Page!
The HTTP Error 404 condition occurs when someone visiting your website, requests a web page that does not exist. As I stated earlier, hackers love WordPress websites and they are always looking to exploit vulnerabilities.
Not a week goes by where my website generates automatic emails similar to this one where someone is trying to identify and exploit vulnerabilities!
My website DOES NOT USE WordPress! The point is, why would someone from Turkey want to logon to the administrative section of my website?
In your case, you are not aware that these hacks are occurring. You should be receiving emails anytime the HTTP Error 404 condition is triggered!
The good news is that if someone is aware of these hack attempts; you can BLOCK their IP Address!
✅ ACTION ITEM: Ask the organization or person that created your website to create a HTTP Error 404 webpage that automatically sends you an email to alert you of these error conditions!
 
Google Analysis Report Action Items
 
Your website has a Mobile Friendly Score of 83, Mobile Speed Score of 67 and Desktop Speed Score of 73. All of these scores should be in the 90's.
Why is speed important? The speed of your web page will be a ranking factor in Google's Mobile First Index!
✅ ACTION ITEM: Email the Google Analysis PDF file to the organization or person that created your website. They need to be able to correct the issues to help improve the speed of your website.
✅ FOLLOW-UP ITEM: Once you are notified that the changes were made, rerun the Google Analysis to verify that the changes were made, review the page speed improvements.
 
GTmetrix Performance Report Action Items
 
In order for your browser to display the web page, 55 Network Requests need to be made to the server.
Your webpage is loading in 2.5 seconds. It should load in under a second!
✅ ACTION ITEM: Email the GTmetrix Performance Report PDF file to the organization or person that created your website to correct the issues identified in the report. If these issues are corrected, your speed will improve!
 
Technology Profile Action Items
 
The Technology Profile does not show any Analytics software. Do you have any way of knowing how many visitors go to your website? How many are Desktop Users and how many are Mobile Users?
✅ ACTION ITEM: Ask the organization or person that created your website if Analytics software was installed on your website.
 
Sitemap Action Items
 
I could not detect a sitemap.xml file on your website. The sitemaps.xml protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site.
✅ ACTION ITEM: Ask the organization or person that created your website to create a sitemap.xml file to help the search engines index your website.
 
Every Web Page Has HTML Syntax Errors
 
Every one of the web pages in your website has HTML syntax errors. This can impact how each web page is displayed by the different web browsers (i.e. Chrome, Firefox, Opera, Safari and others). Click on the links below to view the HTML syntax errors on each page.
 
✅ ACTION ITEM: Ask the organization or person that created your website to correct these issues.
 
Some Links Are Not Working Properly
 
Why do you have several links pointing to the ABOUT US page?
✅ ACTION ITEM: Ask the organization or person that created your website to correct the issues.

WEBSITE CAN BENEFIT FROM THESE MOBILE FRIENDLY FEATURES

In the last 10 years, there has been a revolution in mobile technology. The trends and statistics related to Smartphone growth, mobile internet traffic and cell phone carrier network speed improvements are UNDENIABLE! Any changes to increase the speed of your website and embrace mobile technology features will create a more Mobile Friendly experience.

These features create a better User Interface (UI) experience for mobile users!
Mobile Friendly Features
 
❌ Your website DOES NOT HAVE a Back to Top mobile feature! Find out how your business can benefit from this feature.
❌ Your website DOES NOT HAVE a Home Screen mobile feature! Find out how your business can benefit from this feature.
❌ Your website DOES NOT HAVE a Click to Call mobile feature! Find out how your business can benefit from this feature.
❌ Your website DOES NOT LINK TO Google's Voice Activated Driving Directions. Can you business benefit from this feature?
✅ ACTION ITEM: Ask the organization or person that created your website to implement these Mobile Friendly features!
 
Add Social Media Features
 
As far as I can see, you have social media profiles on Facebook, Yelp and Google+ but, you do not allow your website visitors to "LIKE" or add reviews to your business with these Social Media sites.
✅ ACTION ITEM: Ask the organization or person that created your website to implement these Social Media features.
✅ I have a new prototype for your website that resolves all of the issues that I have described!

COMPARE CURRENT WEBSITE VS. NEW PROTOTYPE

Technology Used
 
CURRENT DESIGN
 
👎 WordPress Software that needs to be updated regularly and has a HIGH RISK of being compromised.
👎 Lots of other unnecessary software used to support the WordPress Software.
👎 Server and Website configurations are not optimized for speed!
 
NEW DESIGN
 
👍 Website prototype was developed with a Mobile First website design methodology!
👍 Only software used is CSS3, HTML5 and PHP!
👍 Server and Website configuration is OPTIMIZED FOR SPEED!
👍 Since this is ONLY a prototype, you can provide some of your photos and graphics!
👍YOU WILL SEE SIGNIFICANT IMPROVEMENTS!
 
MOBILE FIRST MENU NAVIGATION USER INTERFACE (UI)
 
👍 It uses an AMBIDEXTROUS Mobile Navigation User Interface (UI).
👍 The Menu can be displayed on the LEFT or RIGHT side of the Smartphone screen by changing the website settings.
👍 When holding the Smartphone with ONE HAND, it provides optimal THUMB ZONE ACCESS to both the LEFT and RIGHT hand THUMB FINGER.
👍 The CSS3 Only Full Screen Overlay Menu uses the minimum amount space on the screen, does not impact the readability of the web page and, allows the web page content to use the full height of the screen.
👍 The Menu button is TRANSPARENT and SCROLLABLE making it easily recognizable and allows visitors to explore other web pages in your web site without additional scrolling.
👍 This MENU interface delivers a consistent Navigation User Interface (UI) ACROSS ALL DEVICES.
 
Google Analysis
 
CURRENT DESIGN
 
👎 Mobile Friendly Score of 83.
👎 Mobile Speed Score of 67.
👎 Desktop Speed Score of 73.
 
NEW DESIGN
 
👍 Mobile Friendly Score of 100.
👍 Mobile Speed Score of 90.
👍 Desktop Speed Score of 98.
 
GTmetrix Performance Report
 
CURRENT DESIGN
 
👎 Load time of 2.25 seconds.
👎 Page size of 835 kB.
👎 In order for your browser to display the CURRENT web page, 55 Network Requests need to be made to the server.
 
NEW DESIGN
 
✅ Review the GTmetrix Performance Report of your new website.
👍 Load time of 0.8 seconds.
👍 Page size of 84.6 kB.
👍 In order for your browser to display your NEW web page, 9 Network Requests need to be made to the server.
 
New Mobile Friendly Features
 
BACK TO TOP MOBILE FEATURE
 
✅ Visit the new website and scroll to the bottom of the page
✅ Click on the link at the bottom of the page and the webpage will automatically scroll to the top of the page.
👍 This feature minimizes the amount of scrolling on mobile devices.
 
CLICK TO CALL MOBILE FEATURE
 
✅ Visit the new website.
✅ Scroll down past the Post-It Note.
✅ Your Telephone Number is now shown as a link. With your old design, the website visitor had to manually dial the phone number on the Smartphone.
👍 Click on the link and it will automatically generate a phone call with just ONE CLICK!
 
HOME SCREEN MOBILE FEATURE
 
✅ Visit the new website.
✅ Scroll down past the Post-It Note.
✅ If you DO NOT KNOW how to add a page to your Home screen then, click on the Home Screen Link to learn how to do it.
✅ If you DO KNOW how to add a page to your Home screen then, perform the actions required.
👍 Your web site is now appearing on your Smartphone Home Screen with your customized logo. With just ONE CLICK, all your business information is easily available on a Smartphone!
 
VOICE ACTIVATED DRIVING DIRECTIONS MOBILE FEATURE
 
✅ Visit the new website.
✅ Scroll down past the Post-It Note.
✅ Your business address is now shown as a link. With your old design, the website visitor had to manually enter the address on Google.
👍 Click on the link and it will automatically link your address to Google Maps with just ONE CLICK!
 
SOCIAL MEDIA LINK MOBILE FEATURE
 
✅ Visit the new website and scroll to the bottom of the page.
✅ Click on any of the Social Media links.
👍 These Social Media links will help your website visitors connect with you!
 
Please analyze and consider all of the information that I provided. Once you have a chance to review it, ask yourself these questions:
  1. Was this audit of any value to your business?
  2. Did my recommendations, provide additional value to your business and website?
I sincerely hope that you will: Please consider adding this page to your📱Home Screen.

Feel free to call me if you have any comments, concerns and or questions about this audit.

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