Click to call Raul Gonzalez, a Mobile First Website Designer and PHP Developer in Dallas, TX Website audit of your company

Example of a Website Audit

This is an example of an audit that I performed on a website from a local business here in the Dallas Fort Worth Metroplex. Because of the sensitive information contained in this audit, the name of the business and website URL is not being disclosed to protect their privacy.

Introduction

John, I was delighted that you enlisted my services to conduct a FREE audit of your website and determine if is optimized for speed and could use other improvements!

My analysis shows that your website has the following issues:

🚩 Your website is exposed to hacking vulnerabilities because the WordPress software is not current!

🚩 Your server and web pages are not configured properly, impacting the speed of your website.

🚩 Web page and Menu configuration issues allowing Smartphone visitors to not being able view the content of your website properly.

Please take the time to review these issues, my analysis and recommendations. Let me know if this audit was of value to your business!

DETAIL INFORMATION ABOUT YOUR WEBSITE

Technology Profile

✅ View Technology Profile.

WordPress Theme

✅ WordPress Theme Profile.

Hosting Profile

✅ Who is hosting your website.

Google Analysis Report

✅ Review Google's Analysis of your website. Print and save this pdf file on your computer. I will explain more about this topic later.

GTmetrix Performance Report

✅ Review GTmetrix Performance Report of your website. Print and save this pdf file on your computer. I will explain more about this topic later.

Screen Size Test

✅ Review the screen size test emulating an IPhone 5. Scroll down the IPhone 5 screen and you will see some of the issues. I will explain more about this topic later.

INITIAL ASSESMENT

The technical description of your website is a "Responsive Website using a WordPress Content Management System (CMS)". Most business owners usually do not really care about this categorization, terminology and technical jargon. All that they care is that the website is functional and looks good to the eye.

Let me make a business case to you as to why you should care if your website uses a Content Management Systems (CMS)!

🚩 If your website uses or you are considering building or upgrading a website that uses WordPress, there are a few issues and risks that you need to consider:
  1. According to the latest analysis into how websites get hacked, and the malware used, 78 percent of WordPress websites were compromised because of improper WordPress configuration, deployment, and failure to keep the software current by the webmasters!
  2. You will be SHOCKED to find out the number of software bugs and vulnerabilities fixes that WordPress has to deal with on a daily, monthly and yearly basis.
Now that you know the facts, there is one question that a business owner needs to consider?

DO YOU ACCEPT THE SECURITY RISKS ASSOCIATED WITH HAVING A WORDPRESS WEBSITE?

ISSUES REQUIRING IMMEDIATE ATTENTION

Your WordPress software is not current!

🚩 THIS IS AN ACTION ITEM THAT SHOULD NOT BE IGNORED!

A scan of your website shows that your website is exposed to vulnerabilities because the WordPress software is not CURRENT.

✅ ACTION ITEM: Ask the organization or person that created your website to upgrade the WordPress software as soon as possible.

Need To Monitor HTTP Error 404 Conditions

🚩 THIS IS AN ACTION ITEM THAT SHOULD NOT BE IGNORED!

Your website DOES NOT HAVE a HTTP Error 404 Page!

The HTTP Error 404 condition occurs when someone visiting your website, requests a web page that does not exist. As I stated earlier, hackers love WordPress websites and they are always looking to exploit vulnerabilities.

My website DOES NOT USE WordPress but, not a week goes by where my website generates automatic emails and text messages when someone is trying to identify and exploit vulnerabilities in my website!

In your case, you are not aware that these hacking attempts are occurring! You should be receiving emails anytime the HTTP Error 404 condition is triggered so that you are aware of hacking attempts and BLOCK their IP Address!

✅ ACTION ITEM: Ask the organization or person that created your website to create a HTTP Error 404 webpage that automatically sends you an email to alert you of these error conditions!

Google Analysis Report Action Items

Your Google Rankings are not great! All of these scores should be in the 90's. Why is speed important? The speed of your web page will be a ranking factor in Google's Mobile First Index!

Mobile Friendly Score
83
Mobile Speed Score
67
Desktop Speed Score
73


✅ ACTION ITEM: Email the Google Analysis PDF file to the organization or person that created your website. They need to be able to correct the issues to help improve the speed of your website.

✅ FOLLOW-UP ITEM: Once you are notified that the changes were made, rerun the Google Analysis to verify that the changes were made, review the page speed improvements.

GTmetrix Performance Report Action Items

All of these numbers can be improved by configuring your web pages and server for SPEED!

Load Time
2.25 seconds
Page Size
835 kB
Network Requests
55 Requests

✅ ACTION ITEM: Email the GTmetrix Performance Report PDF file to the organization or person that created your website to correct the issues identified in the report. If these issues are corrected, your speed will improve!

Technology Profile Action Items

The Technology Profile does not show any Analytics software. Do you have any way of knowing how many visitors go to your website? How many are Desktop Users and how many are Mobile Users?

✅ ACTION ITEM: Ask the organization or person that created your website if Analytics software was installed on your website.

Sitemap Action Items

I could not detect a sitemap.xml file on your website. The sitemaps.xml protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site.

✅ ACTION ITEM: Ask the organization or person that created your website to create a sitemap.xml file to help the search engines index your website.

Every Web Page Has HTML Syntax Errors

Every one of the web pages in your website has HTML syntax errors. This can impact how each web page is displayed by the different web browsers (i.e. Chrome, Firefox, Opera, Safari and others). Click on the links below to view the HTML syntax errors on each page.

✅ ACTION ITEM: Ask the organization or person that created your website to correct these issues.

Some Links Are Not Working Properly

Why do you have several links pointing to the ABOUT US page?

✅ ACTION ITEM: Ask the organization or person that created your website to correct the issues.

WEBSITE CAN BENEFIT FROM THESE MOBILE FRIENDLY FEATURES

In the last 10 years, there has been a revolution in mobile technology. The trends and statistics related to Smartphone growth, mobile internet traffic and cell phone carrier network speed improvements are UNDENIABLE! Any changes to increase the speed of your website and embrace mobile technology features will create a more Mobile Friendly experience. These features create a better User Experience (UX) for mobile users!

Mobile Friendly Features

✅ Do you think that your business can benefit from the Back to Top mobile feature?

✅ Do you think that your business can benefit from the Click to Call mobile feature?

✅ Do you think that your business can benefit from the Home Screen mobile feature?

✅ Do you think that your business can benefit from Google's Voice Activated Driving Directions feature?

✅ ACTION ITEM: Ask the organization or person that created your website to implement these Mobile Friendly features!

Add Social Media Features

As far as I can see, you have social media profiles on Facebook, Yelp and Google+ but, you do not allow your website visitors to "LIKE" or add reviews to your business with these Social Media sites.

✅ ACTION ITEM: Ask the organization or person that created your website to implement these Social Media features.
✅ I have a NEW Mobile First website design prototype that resolves all of the issues that I have identified!

COMPARE OLD VS. NEW WEBSITE DESIGN

GTmetrix Performance Report

Website Load Time
Old Design❌ 2.25 Seconds
New Design✅ 0.8 Seconds
Page Size
Old Design❌ 835 kB
New Design✅ 84.6 kB
Network Requests
Old Design❌ 55 Requests
New Design✅ 9 Requests

Google Analysis Report

Website Mobile Friendly Score
Old Design❌ 83
New Design✅ 100
Mobile Speed Score
Old Design❌ 67
New Design✅ 90
Desktop Speed Score
Old Design❌ 73
New Design✅ 98

Technology Used

CURRENT DESIGN

❌ WordPress Software that needs to be updated regularly and has a HIGH RISK of being compromised.

❌ Lots of other unnecessary software used to support the WordPress Software.

❌ Server and Website configurations are not optimized for speed!

NEW DESIGN

✅ Website prototype was developed with a Mobile First website design methodology!

✅ Server and Website configuration is OPTIMIZED FOR SPEED!

✅ Uses a Mobile First Menu Navigation User Experience (UX).

THESE NEW MOBILE FEATURES WERE ADDED

✅ BACK TO TOP

✅ CLICK TO CALL

✅ HOME SCREEN

✅ ACTIVATED DRIVING DIRECTIONS

CONCLUSION

Please analyze and consider all of the information that I provided. Once you have a chance to review it, would appreciate your feedback by answering these questions:
  1. Was this audit of any value to your business?
  2. Did my recommendations, provide additional value to your business and website?
I sincerely hope that you will:

✅ Share this experience with any of your business associates and friends.

✅ Use my expertise, knowledge and talents in the future.

Please consider adding this page to your 📱 Home Screen.

Feel free to call me if you have any comments, concerns and or questions about this audit.

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