You need to have a BACK to TOP link feature on your mobile website!
Imagine that you are visiting a website where the navigation menu is at the top of the page. You start reading the contents of a page and eventually, end up scrolling down 4 times until you reach the bottom of the page.
What are your options if you want to continue exploring the website?
OPTION1 - Scroll up 4 times until you can see the menu at the top of the page and click on another link.
OPTION2 - Design a page that has a Back to TOP link at the bottom of the page. By adding this feature, you minimize the amount of scrolling that your visitors will perform when browsing your content. When the visitor clicks on a link button, the page will automatically scroll back to the top of the page. This is particularly important when you have a Mobile Website because the contents of web page will resize to accommodate a smaller screen.
OPTION3 - Use a scrolling MENU. I takes very little space in the small screen of a Smartphone and makes more content visible to the visitor!
ADDING A BACK TO TOP LINK IS A VERY SIMPLE CHANGE!
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