An
Unconventional
Web Design

My Smart Error 404 Page can reduce your website Bounce Rate!

Think beyond fancy graphics and HTML links on an Error 404 page

What is the purpose of an Error 404 Page?

The Error 404 Page is supposed to help website visitors that reference a web page that was not found on the web server.

404 Errors can be frustrating for users, so the main purpose of a Error 404 page is to turn a potential negative user experience of encountering an error into a positive one by using HTML links to access your website content! Every Error 404 Page should provide access to a navigation menu so that the visitor can access a valid web page but, visitors may choose to abandon the website thus increasing the website Bounce Rate.

Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page! The rate is calculated by identifying the total number of one page visits divided by the total number of page entries to a website within any given time interval.


The ability to automatically display a random web page after the web server triggers an Error 404 event can help reduce the bounce rate!

How to analyze the root cause of an Error 404 Event?

In order to analyse Error 404 events, you need to know what was the URL (Uniform Resource Locator) that caused the Error 404 Event.

Let's assume that your website sells "Widgets" and the URL that caused the Error 404 Event was www.yourdomain.com/widge.html. We can all safely assume that the website visitor mistyped the word "widget" in the URL. To prevent this Error 404 Event from re occurring, the website administrator can set up an "Automatic Redirect" Redirect 301 /widge.html /widget.html and update the configuration of the web server.

Actions taken by the web server when an Error 404 event is triggered

1The server logs an Error 404 Code and displays the Smart Error 404 Page

2The Smart Error 404 Page randomly display one of my web pages without any action from "Lost Visitors".

✔ The ability to automatically display a random web page after the web server triggers an Error 404 event can help reduce the bounce rate!

3Sends an email to the website administrator with detail information about the Error 404 event.

Call To Action

👍 Obviously every website has different web content. If you like the concept of my Smart Error 404 Page, I can customize it for your individual needs for a donation!

✔ Contact me to discuss a Custom SMART Error 404 Page for your business!


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